Yobamoodua Cultural Heritage (YMCH) began as Yobamoodua in 2012 with the dissemination of information about Yorùbá cultural traditions and arts, both online via social media and offline through storytelling, dance, and drama engagements. Officially registered as an information service business in 2017, YMCH has since undertaken numerous cultural and linguistic projects. Additional services offered by YMCH include advertising, copywriting and production, research, language tutoring, and translation services between English and Yorùbá.
Under the coordination of its founder, Adéṣínà Ghani Ayẹni, otherwise known as Ọmọ Yoòbá, Yobamoodua has produced advertisements for notable brands such as OANDO and Interswitch One Africa Music Fest, to mention a few. He has also played key roles in various translation and localisation projects, including Indigenous Tweets, Engine Room, Localization Lab, Global Voices, and others.
This site, aside from serving as a portal to our services, is an online repository of resources, primarily in the Yorùbá language and secondarily in other Nigerian languages.
In addition to the services listed above, YMCH organises a conference that brings together linguists, students, media professionals, technologists, and scientists to deliberate on the future of Nigerian languages. One of the outcomes of the conference is a platform, TermLog, dedicated to the coining of new words and terminologies to expand the vocabularies of Nigerian languages and bridge the knowledge and digital divide.
YMCH is committed to the revival of Yorùbá and other Nigerian languages. Today, it is dedicated not only to the promotion and propagation of Yorùbá cultural heritage, from the tangible to the intangible, but also to advancing the richness of all Nigerian languages.